This course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadly defined as any financial or monetary activity that involves a company.
Are you looking to demonstrate more value to customers or employers? By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want. In this class we will help you use social media to attract new business and grow your readership. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand.
Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
This course looks at spurring creativity and innovation in teams and organizations. Drawing on the latest academic thinking, it outlines the key factors for creative teams. Further, the course focuses on tools and techniques designed to yield more productive thinking in collective settings. Participants learn about a number of targeted tools (including brainstorming, Discussion 66, Provocation, and others) to generate fresh thinking in smaller group settings and in their organizations.
The process of decision making involves a number of steps that can simplify the process, if not the decision itself. Identifying the issue at hand is clearly the first step. From there, it is necessary to gather the required information to help figure out what sort of solution would work best. After formulating solutions, you can weigh the advantages and disadvantages of each, until you can finally make your selection and complete the process. Which steps you follow and how you follow them is in part determined by what sort of decision you make. Depending on such factors as the nature of the situation and your own decision-making style, your decision for any given situation may be rational—or it may be based on intuition.
The ability to communicate clearly and effectively is increasingly important in organizational settings. This course helps learners organize, structure, and create effective presentations. Since many organizations use PowerPoint as a way of communicating information, this course offers advice and guidance on the most effective and persuasive uses of PowerPoint.
Whether you are a newly promoted manager, a business owner or a human resources professional, knowing the ins and outs of dealing with HR issues is critical to your success. This class is specifically designed to help people without any experience or knowledge of human resources to understand the critical functions and how it affects us all. Through the 4 weeks we will explore the road map of human resources through legal issues, recruiting and retaining the best employees to terminating poor performers.
This course is an introduction to the importance of critical thinking in the business world. Critical thinking is an intellectual model for reasoning through issues to reach well-founded conclusions about them. Asking questions is at the heart of critical thinking. This program is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.
This course addresses the question of work-life balance, one which is of great importance to leaders in all settings. Based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School, this course looks at methods and techniques to reconcile work and family. You will also consider the question of personal fulfillment and the needs and demands of leadership.
Marketing and PR – when it comes to marketing in business, knowing about money isn’t the only aspect. In our course we will teach you the marketing tricks of big business and learn how to apply them to your brand or small business. The rules of marketing and strategies learned in our course will teach you about the pioneering of future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales. We will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies.
This course covers the basics of online learning accessibility and reviews best practices for accessibility. The National Institute of Online Learning (NIOL), founded in 2012, seeks to improve the quality and effectiveness of online learning, especially for adult learners, by promoting best practices and innovation in the field.
This course addresses Personal Creativity. Through tools and exercises drawn from Adrian Brown's book, Creativity and Innovation, it seeks to help unlock the creativity within individuals. By stimulating creativity through various techniques (mind-mapping, DO-IT, SCAMPER, right and left brain thinking) participants learn to tap into their personal creativity and apply it to organizational challenges.